Christopher Beam in BloombergBusiness reported on Chinas's second-generation rich kids or fuerdai. When not flaunting their wealth in Lamborghinis they occasionally invest in film and mobile-gaming. The Relay China Elite Association is trying to get these kids together to discuss their plight. Fuerdai are often saddled with emotional trauma. The first generation of Chinese entrepreneurs came of age in a period of callousness, born during the Cultural Revolution. During that time there was no humanity. The fuerdai make an effort to differentiate themselves from their parents, especially when brought up in an environment lacking emotional support and parental affection.
Romantic relations can be compromised when the young men are content to pay for physical relations with no strings attached. Instant gratification is just a credit card away. Many fuerdai are moving money overseas yet do believe in philanthropy at home, it is more than social responsibility, its more about social stability.
