This blog examines how disparate cultures collide, cross pollinate, enervate, and synthesize new cultures. Extraordinary and fresh innovation and ideation often occur at the intersection of traditionally orthogonal disciplines, be they music, literature, architecture, advertising and other forms of media.
Friday, October 9, 2015
Less is More in Batra's Lunchbox
This Indian film is so unBollywood. Director Ritesh Batra adopted a less-is-more mantra and stuck with it. Irrfan Khan (Life of Pi) feels The Lunchbox (2013) is the most imortant Indian film in decades based on exportability. On the one hand it is a love story, but maybe more importantly it is about aging quietly.Khan's widower collides with a vision of untouchable younger beauty in Kaur's lonely housewife.
The film is about the dabbawallahs in Mumbai who transport hot meals to millions of husbands. A rare mix-up leads to a romance.
It is interesting to note that Stefan Thomke of the Harvard Business Review (11/2012) analyzed the system as a marvel of robustness.
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